A $4.3 billion company, AOL is one of the world's most successful internet service providers, delivering online content and communication tools to millions of users worldwide on a daily basis.

Business Challenge

For AOL, marketing truly is everything. As maintaining and expanding membership is the lifeblood of its revenue, the company realized that automating its marketing promotion codes process was the key to getting the greatest impact from every promotional effort.

How Command Information Helped

Starting from square one, Command Information reengineered the marketing promotion code creation process itself. The team designed and developed an application that gave every marketing manager the ability to manage every aspect of promotion-code administration with a single web-based tool: The Promotion Code Management System (PCMS). Command Information' agile methodology proved the perfect fit for the development of PCMS, which itself was being constantly redefined in light of AOL's ever-evolving business needs. The agile methodology allowed the solution to keep pace, rather than have to catch up, with the business changes. As new priorities evolved, Command Information was immediately able to implement matching critical functionality within the solution.

Value Delivered

The PCMS application has united a host of legacy systems, each once separately charged with the creation and updating of promotion codes. The critical data obtained from these efforts is maintained throughout the enterprise, and every component is customizable to best suit the needs of specific users and particular functions. AOL marketing managers can now obtain their promotion codes in mere minutes, as opposed to days thereby more quickly contributing to the organization's top and bottom lines.